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It is as much a work of design as it is of engineering. That obviously was part of the culture there. Tony Fadell: Absolutely. Design, not just of the product itself, but design of the marketing, design ultimately of the retail stores. All of the different customer touch points, I was able to watch that and learn.
At General Magic we learned how to do products.
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At Apple, you learned how to really build experiences, design experiences. Because they just spent their hard-earned money on these things. What is it gonna give to them? What kind of pleasure is it gonna give to them, and convenience and those kinds of things? So we strive for that, that experience.
The look of it — white — was this part of the process that you built into it?
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If you would like to screen General Magic for your business, non-profit or educational setting please email us at info generalmagicthemovie. You can stream or purchase General Magic on multiple platforms around the world, including iTunes , Amazon , Google Play , xbox and Vimeo. See the latest schedule to catch General Magic on Showtime , or watch Showtime on-demand.
Check your local listings. Find a list of previous theatrical engagements and film festivals here. Moderated by Emma Sinclair of The Guardian. Private Premiere for General Magic employees, family, friends and press. Moderated by Christina Passariello of the Washington Post. Private Screening. CEO of General Magic and visionary of the smart phone. Former member of the Aspen Institute, founder of multiple companies in the sustainability and the built environment sectors.
Brilliant engineer and humanitarian, former U. Joining General Magic as a young college apprentice, Tony continued on to co-invent the iPod and iPhone, founded Nest and today heads the innovative Future Shape. Former Apple CEO.
The benefactor who gave his blessing to General Magic, then launched the Newton without a word to the Magicians. Not only had I filmed the early days of that company but I also experienced the catastrophic failure of a startup that I had been very involved in.
Who Really Invented the iPod? (Hint: Not Steve Jobs)
So often we hear about the great success stories in Silicon Valley but what about all those people who don't make it? This was my way of understanding the role of failure in any creative endeavor and what it takes to bring important ideas to life. Our hope is that this film will inspire the next generation of technologists and makers to learn from those who have gone before them and apply the lessons of General Magic to solving the most important problems of our day.
Before moving back to London, Sarah Kerruish lived in Silicon Valley for 15 years where she worked as a filmmaker with some of the great inventors of our age. Her films have been distributed worldwide and won many awards, including a Peabody and an Emmy nomination. In , she made a short film about the last few days of the tech team at the White House under President Obama.
Sarah is currently Chief Strategy officer at Kheiron Medical, working with an incredibly talented deep learning team to improve the detection and treatment of breast cancer.