But what of social? Will it really?
Since , when Pew Internet started looking at social media usage among those surveyed, social sites have risen from 11 percent usage to 65 percent. The growth started slowing in , but is continuing a gradual climb. Both have remained roughly stable during the time that social was entering the picture.
27 Google Search Statistics You Should Know in 12222 (+ Insights!)
More people searching for information on the web using voice-commands is a paradigm shift being observed. Four crucial ways voice search impacts your brand. Insights on the understanding of attribution models and more SEO aspects shared. Search Engine Watch.
Search Engine Statistics | Smart Insights
Amazon Advertising. Toggle navigation Home. According to a study by digital marketing consultancy Further, users aged anywhere between 18 and 44 were most likely to be using Google to search the web. Research by comScore in supported the finding that an older demographic favours Bing: it found that Bing searchers were likely to be at least 35 years old, most commonly falling within the age bracket, and were consequently more likely to have children who presumably used Google.
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Finally, there are some interesting stats to be found regarding the adoption of voice search among different age groups. A Google survey of 1, U. What little data there is to be found about how different age groups use search, paints an interesting picture as to the differences in technology use between generations. Many of the findings line up with what we might expect: young people are more tech-savvy, more confident with new technology like voice search and more likely to trust the search engine to guide them towards the right result.
Fascinating Google Stats (Editors Choice)
Older users tend to be a bit more cautious, submitting more specific queries or using search engines to take them to a specific URL. With some more research into this area, we could build up a more nuanced picture of search engine use amongst age groups, and learn more about how age affects the way that people interact with search and the wider web.
Contact us! Main image by Saeed Mhmdi. Having spent most of her life on the internet, she has somehow managed to wrangle her way into writing about it for a living. The number of voice searches has doubled in the past year. The ads on the right side of the SERPs were removed this year. However, this is okay because the right side and bottom of SERP ads only accounted for about The number and types of links pointing at your site remain important for SEO purposes. These are still a ranking factor, though it seems the number of domains linking to a page correlated with higher rankings more than other link characteristics.
There seems to be a diminishing relationship between title tag keyword optimization and rankings. This could be related to the importance of voice and semantic search. There are some important statistics in here that exemplify how things are constantly changing and growing online, but does that really impact your everyday online marketing activities?
What statistics do you think are the most important? What would you have added to this list? We will add any good suggestions that have properly cited the source.
New research suggests when information gathering really matters, users turn to search engines.
Thanks Jeannie. I was getting quite tired of using oudated search engine land articles to show other authorities backing up these facts. Since Google is a link based search engine, backlinks will always be critical when it comes to your organic rankings.
Awesome list. I love using this sort of data to inform business owners just how important it is for their website to rank high on Google. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. The number of searches per day continues to significantly favor Google. Mobile is the medium of choice for search. Search engine users in the U.