Engaging content will look different for everyone, and it really depends on you, your personality, and the niche you're creating content in.
Be passionate about the topic you're creating videos on and be conscious of how you can make your content more engaging for your audience. This is going to mean different things for every niche and every person. A few key tips though are:. When creating your videos, look for places that it might be losing momentum or becoming less engaging. Then, think about how you can draw people back in and keep them on the video, enjoying it, and wanting to watch more. This can be as easy as adding graphics into your videos using a program like final cut or screenflow, or, if it fits your personality and channel, adding jokes or puns into your content at low points.
Personally, I love incorporating my dog into my videos to help liven things up:. This is the time where the majority of your viewers will decide if they are going to finish watching your video or not. Try asking a question, giving a preview of the rest of the video, or offer something of value to keep them watching.
- The Washington Post
For example, when I am planning to film my videos a big portion of my time is set thinking about the first 10—20 seconds of my video. While not every single video has a blockbuster beginning, I always try to think through how I can make the beginning interesting, funny, or engaging.
For some videos I like to start with a little intro that might make people laugh. Other times I pose a question that I will answer for them later in the video to keep them watching. And other times I might add in a blooper or some type of authentic candid piece. You can always tell which of your intros are doing the best on your videos by looking at your audience retention in your YouTube analytics. This tells you at which point of the video people leave.
The final tip is to be yourself in your video. It can be tempting to try to recreate what someone else is doing who you think is "successful. Showing yourself and your personality allows people to get to know you and relate to you. When I started creating videos I almost immediately saw in increase in engagement and interactions across all my social medias. People liked that they could see the more "real" me and they connected with things about me.
It easily allowed people to see the more human side of me and in turn helped them to become more engaged and dedicated fans and customers. Not everyone loves getting in front of the camera, though, and if that's the case for you: practice makes perfect. We've all heard the phrase "fake it 'til you make it. Practicing might feel silly, but even if you're just sitting in front of the camera and confidentally talking about what you had for breakfast before you start filming your real content, you're going to start getting more comfortable.
You can also script your video out and run through what you're going to say a few times before you hit record. Once you say anything a few times it's going to be easier to repeat it and you'll be less likely to stumble over your words.
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Once you start getting traction on YouTube, converting can be as easy as adding a call to action in your videos or video descriptions. Calls to action are simply direct requests for your audience to do whatever it is you want them to do. If you're trying to convert your YouTube subscribers to Instagram followers, at the end of your vidoe you you might say,"Thanks so much for watching, if you haven't already please follow me on Instagram.
The link is in the description! There is more info in the description.
Outright asking your audience to take action is a lot more effective than passively adding a link in your description and hoping for the best. Click the link in my description to check out the sales page. And remember: at the end of the day, if you're not using video marketing Kallie Branciforte is the blogger and YouTuber behind But First, Coffee where she writes and creates videos about lifestyle tips and tricks, focusing on things that will help save time or save money.
In , she created Caffeinate and Conquer, a place to teach creative entrepreneurs how to grow their online presence. Kallie launched her first Teachable course, Conquer YouTube, as a way to help other creators learn how to take advantage of video to grow their reach.
YouTube user statistics
Influencers are paid a bunch of money and given thousands of free samples to promote select products. Just look at this data on the most popular beauty YouTubers by subscribers:. With the exception of Mexican beauty vlogger Yuya , who leads the group by over 10 million subscribers, most of the top beauty channels are neck and neck with each other, with most circling the 10 to 12 million range for a combined total of over million.
Along with the popularity of beauty blogging is a growing trend in popularity of relaxation, yoga, wellness, and meditation videos. Google reported back in September that watch times for videos relating to managing stress were rising by over 60 percent year over year. Recurring monthly viewership is a fantastic metric to study, because it shows how well channels are doing at retaining users and keeping viewers happy. By looking at the data detailing the highest number of monthly views , we can see that global channels, in particular India-based ones like T-series, are leading the pack.
T-Series took home the top prize with nearly 3 billion monthly video views, followed by another India-based channel SET India for the number three spot, and Zee TV , a third Indian channel, taking the number six spot.
This trend makes sense, as YouTube reports India as the second largest global audience segment of YouTube viewers — behind the United States. Kids are notorious for watching endless hours of videos on YouTube — and not to mention the highest paid YouTuber as of the end of is a 7-year-old boy who posts toy review videos. Plus, the top five companies with the highest number of total views for branded content are almost all toy companies.
Trying to tap into a global market for an ecommerce operation? Google handed us metric-lovers one sweet dataset when they put together this piece on why baby boomers are turning to YouTube as part of their Think With Google series. Following the trends in social media can be a daunting pursuit and can definitely lead you astray from time to time. Trying to be too trendy can blow up in your face, or worse — lead to misguided or flat out bad video content.
But there are always ways to use this information to make your marketing more successful. Knowing what the masses are watching can help you make smarter, more informed decisions when planning your own video content. At the end of the day, the only predictor for online success, especially on a platform like YouTube, is creating a strong video.
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