The MSRP is the sticker with the lowest price on the vehicle's window.
Copy all the dollar information from that sticker. For instance, the vehicle's base price, then the name and price of options. Use our " Auto Shopping Worksheet. The dealer sticker contains hugely inflated profits. Compute the Dealer's Invoice Cost A very important step. Use one of the online price guides below to calculate this amount.
Some credit unions and banks can also help you determine dealer cost.
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Some dealers also say they will tell you dealer cost, but I would not rely upon their figures. Why is knowing the dealer's invoice cost so important? Dealers want you to negotiate down from their inflated asking price, a very expensive way to negotiate. The FoolProofMe approach negotiates up from what a dealer paid for the one car you like. Don't ever think percentage discounts from dealer asking prices; don't ever think "sale" price. Know what the dealer paid for the car you like and negotiate up from that. Here are two links to two of these invoice-pricing services Edmunds. Big tip: The main job of sites like these is to make money on you.
They're loaded with ads, and at times used by some dealers to try to trick you. So, use caution when using the sites. After you pay for the car, and give the dealer a profit, and pay tax and other charges, will you still be in budget?
Pre-Purchase Assessment
We have a simple Vehicle Buyer's Fact Sheet to help you compare your figures and determine this. But first decide how much profit you want to pay a dealer, the last variable in the transaction. Most car sellers believe they have a perfect right to make as much money on you as possible, even if the price you'll pay will wreck your budget. If dealers can try to make as much as they can, FoolProof believes you have a right to pay as least as a dealer will take.
Doesn't that make sense? You have a perfect right to pay all the profit you want. But if your objective is to pay the least profit a dealer will take for the car, you'll need to start negotiating up from what the dealer paid the manufacturer for the car. That figure usually already has "hidden" profits in it. And at times, a dealership will be happy to accept "cost" rather than lose a sale. The only way to know whether a dealer will do so is to offer that figure and stick to it for a while.
But if starting at "zero" bothers you, add any figure you'd like as a profit figure. The buying visit! You are way ahead of the game right now. You've been patient, and all that homework is getting ready to really pay off. The secret to winning saving lots of money is to stay in control, keep things simple and never be pushed.
Make an appointment with your salesperson These men and women work hard and many work on commission. If you liked the person who waited on you during your first visit, go back. Put these pieces of information on a summary sheet or take your Vehicle Buyer's Fact Sheet with you. When you arrive at the dealership, ask to go to the salesperson's office.
You take the initiative; you take control of the situation. Tell the salesperson you are definitely going to buy a car, but not necessarily from that dealership. Say there are other cars you like as well as this one. Why say this? To increase your bargaining power. If you have a trade, ask to have it appraised. Do this before you discuss the new car at all.
Keep the transactions separate.
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But beware: many dealerships will at first refuse to give you the true wholesale value of your car at any time. They'll want to talk about "allowance," a meaningless figure, or worse, may refuse to have your car appraised at all right then. If you run into a dealership that refuses to deal straight with you, find another dealership. Make an offer, and be prepared to negotiate on the new car. You've finished talking about trades. You've agreed what they will pay to buy your car.
Now it's time to see what you must pay to buy their car. Two separate transactions. Your goal now, using the cost of the car you like, is to set the scale of bargaining in your favor. How do you do that?
Whatever your first offer, expect the dealership to counter offer. And don't be afraid to counter offer yourself—just offer a very small amount of money. You, the smart shopper: "No, let's do it my way. Invoice cost on that car. You: "Well, why don't we offer it and see? I'll even sign a buyer's order saying I'll buy at that figure. A now calmer salesperson: "Okay. Let me fill out this sheet. And I'll need a deposit before I can take this offer to my boss. To show him you're serious, you understand. You, very firmly: "I'm sorry, I won't give you any deposit until my offer is approved in writing.
The salesperson leaves, then returns and agrees to do it your way. Do you get the idea? Set the scale of bargaining in your favor. Raise your offer a time or two, that's part of the game.
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But don't raise it much. And don't give a deposit until your offer is approved in writing. Dealerships use deposits simply to make it harder for you to escape. Some dealerships, rather than taking money, will ask for your driver's license or credit cards as a deposit.