It will also be easier for you to get support if you have special requirements for your application. Some paid IP geolocation databases will also allow you to pay for different tiers. Free options are lovely for prototyping but can be hard to place a lot of trust in for more complex projects.
The API might work, but will have a request cap, or will limit requests to so many per minute. Or the database might only really be useful at the country level.
Cost comparison of Geolocation IP Databases. For example, if you have multiple versions of your application across different platforms, you might prefer an API instead of a database because making the database available to each application version will require either maintaining separate versions of the same database or creating the API yourself. If there is a hard request limit and you meet that limit, your application might become unavailable depending on how the service you have chosen chooses to handle accounts meeting the threshold.
Without automatic updates, you might be looking at downtime. Speaking of downtime, another disadvantage of a third-party hosted API is the potential for downtime. If this service goes down, you might be left unable to provide an essential service for your application, and depending on how your application is engineered you might see downtime as well. When choosing whether or not to self-host the IP geolocation info you need it is essential to consider the benefits, advantages, and caveats of using an API or hosting the data yourself.
Most importantly because depending on how vital this information is to your application, the wrong choice could have some massive implications for your business. Now that we have an overview of what IP geolocation data is, and what kind of providers are out there, you might be wondering, what can I use it for? An obvious use case for an IP geolocation database is to customise content based on the location the visitor is viewing the page from. This might include things like adjusting the currency on your pricing page to displaying the right options to a user in a drop-down. Displaying the right content to your users if your content differs from region to region is essential.
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For example, if your service purports to show people a map with the nearest emergency room, it is vital to have the correct location info when displaying based on visitor IP. Adjusting content for your page visitors is one of the most widely used examples of how these services can be useful. If your business needs to know where a visitor is from to display appropriately updated information around its products or services, an IP geolocation database might be the answer. This is a great way to get the location of your visitor and change which page gets displayed to them.
One use case would be for Service area businesses SABs. These businesses might want to promote the fact that they serve a variety of cities surrounding the city in which they are physically located, and a great way to do that is to detect the city in which a visitor is in and to let that visitor know they information about the service via an alternative landing page. An advantage of this method is that you might also be able to rank your page using SEO for that local service city, which would help to provide you more visitors and also help popularise your service in those service cities.
How accurate (reliable) is IP GeoLocation? – Support center
You might also think of using location-specific landing pages if you are a multiple location brick and mortar business. This would be if you had more than one physical location or office. Displaying a custom landing page for each office will help you rank better organically in SEO, will give your visitors a better experience on your website, and can help you do things like link to the correct Google My Business listing and adequately provide the relevant information about your service at that location.
Your business could have just three locations or as many as one hundred locations. The value-adds would be the same. If you can provide visitors with information about the location that serves them, that enhances their experience on the web. One great way to ensure that relevant information to them is by using an IP geolocation database.
Static vs. Dynamic IP Addresses
Using location information to serve targeted ads is a great way to increase revenue as a publisher. Ad networks like Google Adsense usually handle this themselves, but if you wanted to help your native ads and provide this functionality to your advertisers, an IP geolocation service is a great way to get things done. One example might be if your visitors are from a region or city that an advertiser wants to direct towards a particular service or landing page. You could lead visitors to that page based on their location.
This could help to increase conversion rates for your advertisers which would, in turn, increase the value of serving ads on your site. If you would like to serve your ads on your website, you can also take advantage of this targeting behaviour. For example, with native ads, say you want to let users from a particular state or region know that you are introducing a new product or service, just for their area. Let them know with a location-specific targeted ad! Localized ads are similar to targeted ads in that you are using the website visitors location to determine which ad to serve them.
Where they differ, is in what type of content they are promoting to the user. They are going to be more concerned with ensuring that the ad you are serving is in the correct language, identifies the location correctly, etc. This might be an example where you need to display the actual currency based on the location of your user alongside your ad.
You could use localised ads to provide this functionality on your site. If you have weblogs that you store and would like to get more information from those logs, an IP geolocation data service might be able to help. You might use this service to create the dashboards that could tell you more about where your visitors are coming from.
This could also be used to show information about where login attempts are coming from. A business with a competent development team might notice that their US-based business gets a lot of login attempts from China. With an IP geolocation data service, you would be able to see that information as well as act on it by banning the offending region in question if you like. Learning more about your users, and about how people from different regions use your site is a significant advantage when it comes to using an IP geolocation data provider to help provide more information about your website visitors.
If your website is licencing content, it may be essential to the health and legality of your service to make sure that you are only providing the content to regions that you have formed the proper arrangements and agreements for. There is a significant risk without this digital protection that your business would be legally liable for providing content licenced for use in only specific regions to every region on the planet. DRM online is a particularly useful use case for an IP geolocation database. It will most likely also require a high degree of certainty and accuracy.
You want to make sure that you do not run afoul of any studio licencing restrictions and make yourself vulnerable to massive fines or breaches of contract. If a particular region has specific regulatory compliance protocols that websites which serve those regions are expected to abide by, a great way to make sure you comply with those rules is to detect when visitors are visiting your website from those regions. For example, some regions may have specific regulations about content restrictions that they require local operators to abide by.
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- Determining user location using the user IP address – Help Center.
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Providing the right content to the right users to remain in regulatory compliance is another excellent way to avoid fines and legal consequences online. The benefits of tracking website visitors are many; these visitors are such a vital part of business success. Whilst there are several ways to track website visitors, all offering different sets of data and insight, there is very little to lose by measuring your website traffic, and much to gain. How can we be sure the data gained from website visitor trackers is accurate? Sometimes it sounds too good to be true…. Some of these are small, and easily fixed, others are more intricate, and some we just have to accept as part of the website tracking world.
Here are 3 common causes of website traffic tracking inaccuracy:. As website visitor tracking is so useful to businesses, there are many different tools available to do the job.
- Everything You Need to Know About IP Based Geolocation | If>So Dynamic Content.
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This is a positive thing — as it offers a wide variety of tools to choose from, but this can also cause confusion and inaccuracies…. As these tools all measure slightly different data, many marketers use more than one to get a broad picture of their website audience and their needs. This is where discrepancies occur, as different tools show different results leaving businesses to ask which is closer to the truth. There is a simple explanation for this — tools have different rules in how they measure and count website metrics.
This means the number of overall web traffic will vary between these two tools. To be sure on what is accurate, understand the rules behind the measurements.