Article count search results identify

The question "how many times has this article been cited? This number depends entirely on the database used and how the article references are searched by that database. Take, for example, for the article:. Age differences activity during emotion processing: reflections of age-related decline or increased emotion regulation?

Each database or search engine has its strengths and limitations. Some e. Google Scholar and ResearchGate include duplicate listings in their citation numbers. Evaluating Information Sources: Impact Factors and Citation Counts Tips on evaluating popular and scholarly articles, bias and propaganda in publishing, impact metrics and predatory publishing.

What are metrics? Impact factor is used for journals only. Links Summary Metrics on the Web. Google Scholar - Metrics. PlumX Metrics. Research Impact Metrics UM. For more information, see:. Google Scholar - Create in personal My Profile. Google then searches the web for a matching name. Add and subtract materials. For full instructions, download:. Creating an Author Citation Report in Web of Science Steps to creating citations reports including the h-index report.

Learn more about Facebook's attribution model. Note: When you change your attribution window under Settings, your default conversion window for future ads will be as closely aligned as possible to your selected attribution window.

Learn more about conversion windows. An action is activity that happens on your ad for example, someone watches your video ad or as a result of your ad for example, someone views your ad and then downloads an app.

Actions that occur on your ad may include link clicks, outbound clicks, post engagement, video views, and more. Actions that happen as a result of your ad include website conversions, website leads, mobile app installs, mobile app purchases and offline conversions. We attribute these actions to your ad if someone viewed or clicked on your ad within a certain period of time, as defined by your attribution window.

In Ads Manager, you can see how many conversions happened as a result of your Facebook ads. When creating your ads, it's recommended that you select every available ad placement. Selecting every ad placement will allow Facebook's delivery system to allocate your ads set's budget based on performance across the placements.

If you've set up your ads this way, you may want to understand how your ads are performing across different platforms and placements. When viewing your ad reports, you can add these breakdowns at anytime. To add one of these breakdowns:. In the insights graph above your reporting table, you'll be able to see visuals that will help you understand how your ads are doing by platform. You can find this graph at the campaign, ad set or ad level. To navigate to an ad set in Ads Manager, in your reporting table, click on the name of the campaign you want to view data for.

You should now be at the ad set level. You should see the insights graphs above your reporting table.

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Click Placements to view data by each platform. Hover over each platform to view data for it. You'll be able to view data like Reach, Results and Spend across platforms. Running your ads across Facebook, Instagram and the Audience Network can improve performance for a number of campaign objectives as well as provide incremental and efficient reach. When you set your ads up this way, it allows Facebook's ad system to help deliver the most value with every impression based on the objective you chose.

Europe PMC Methods

In most cases, running ads across all ad placements helps you get the best return on your ad spend. Keep in mind that if you set up your ads to run across all ad placements but are noticing low delivery on a specific placement, this is expected behavior. Your ad is being delivered where the best value is being found, which means delivery on certain placements may wind up being lower than others.

If you feel like your ads aren't delivering as well as you'd like, there are a number of factors beyond the placements you chose that could be impacting your performance. These factors may include your budget, bid, targeting and more. Learn how to avoid under-delivery of your ads. Note: If you need to edit your ads, you can do so at anytime in Ads Manager. Learn how to edit your ad placements. After clicking Save , the new placement reporting will be reflected in future scheduled emails.

If you don't click Save , your scheduled emails will show the old placement reporting, which means you may see a discrepancy between the emails you receive from your scheduled reports and the placement reporting you see in Ads Manager. Measurement on Audience Network works similarly as it does on Facebook. In addition to aggregated campaign performance, advertisers can now break out reporting to see Audience Network performance separately from Facebook and Instagram.

Learn about steps to take if your ad isn't performing well. You can view insights about reactions to your ads in Ads Manager or from your Page Insights. If you use a third-party reporting tool to gather insights about your ads, your reporting may not match Facebook Ads Reporting.

The following are ways that Facebook ads reporting conversion counts may differ with a third-party reporting tool:. The relevance score metric aggregates various ad quality and relevance factors to give you an idea of how relevant your ads are to the people in your target audience compared to other ads targeting that same audience.

These factors include positive feedback ex: clicks, app installs, video views and negative feedback ex: someone clicks "I don't want to see this" on your ad. It uses a 1—10 scale in which 1 means your ad is much less relevant than other ads targeting the same audience, and 10 means that your ad is much more relevant. You're able to see this score once your ad has had about impressions. It's important to note that relevance score is an output, not an input. In other words, we aggregate the factors and convert them into the 1—10 scale to give you a general idea of your ad's relative relevance.

However, when your ad enters an auction, the 1—10 number isn't part of the "total value" calculation that determines which ad gets shown. Because of this and the fact that the number is relative , we recommend not focusing too much on raising your relevance score. Raising it isn't directly tied to improved performance. Instead, we recommend using it to get a sense of your ad's relevance, and then focusing on improving your targeting and creative. If your ad has a lower relevance score, but it's yielding results, there might not be much of a reason to change anything.

By improving it's creative and targeting, you might be able to drive costs even lower, but we don't recommend making changes just to raise your relevance score. We recommend making changes to get more of the results you care about or to lower the cost of those results. In the process of doing that, your relevance score goes up, that's fine, but we recommend thinking of that as a byproduct of your changes, not the goal of making them.

Your relevance score estimates how well your ad is resonating with your audience. The higher your ad's relevance score, the better it's considered to be performing. Relevance score is all about the relevance of an ad to the target audience. The two major factors you can work on to improve your ad's relevance score are your targeting and ad creative. Here are a few things to consider:.

Learn more about creating effective ads on Facebook. Keep in mind relevance score is just an extra data point and shouldn't be your primary metric. You should always focus on what your core advertising objectives are ex: conversions, app installs. For conversion campaigns, we suggest looking at the following metrics to get an idea of your campaign's performance. These metrics are not a comprehensive list as there are many ways measure success for your conversion campaigns, but you can use these metrics as a starting point when reviewing your results.

These metrics will vary widely based on your campaign objective and which pixel or app event you're tracking, but you should review the metrics under the following categories:. The video views objective is designed to show your video ad to people most likely to watch your video.

When you run a video views campaign, in the results column you'll see 3-second video views. Alongside the number of 3-second video views, see what each 3-second video view cost using the cost per 3-second video view metric. This metric is calculated as total amount spent , divided by 3-second video views. In addition to video-specific metrics, it's important to consider video metrics within your wider campaign objectives. Common objectives include brand awareness, reach and conversions among others.