Case Studies University of Montana. We all know sometimes textbook buyback gets a bad rap with students.
Minnesota State University, Mankato
With this understanding, The Bookstore at The University of Montana is continually looking for new ways to change perception during these events. Let's Talk.
Most college stores face similar situations. Keeping your store a positive place in the eyes of students is difficult, especially if they don't get the cash value they expect during buyback. So, our goal is to take relatively short funds and deliver as much enjoyment to our students as possible at the end-of-the-year.
Two years ago, the store discovered an effective incentive during their spring buyback, which helped accomplish that goal. LaPalm and his staff had considered several options, but with a budget of just a dollar or so per student, it was difficult to find an item that fit the bill. That is, until someone mentioned ice cream.
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Rather than spend money advertising the initiative, the store relied on free resources such as social media and word-of-mouth to spread awareness. They even talked to some of the professors on campus, and had them announce the promotion to their students during the final week of classes.
It really promoted itself!
Montana Western Bookstore
Follett Higher Education Group is the largest campus store operator in North America, currently managing more than 1, local bookstores and 1, eFollett online stores nationwide. Across our bookstore network, we do more than sell textbooks.
We drive student success and savings by providing convenient access to a wide selection of school supplies, trade books, technology, fan gear and of course, cost-saving textbook options. We're helping make college more affordable with huge inventories of used and rental textbooks as well as year-round buyback and price match programs.
To sum it up, our bookstores serve as your one-stop shop for class and campus living.
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